We have one vision: to transform Africa’s sportspeople into globally competitive athletes and entrepreneurs who drive impact, influence, and income — both on and off the field.
MSA Factory is about empowering sportspeople with world-class business, branding, and performance tools to build sustainable careers.
The MSA Factory Program is a set of highly curated activities designed to enhance a sports person’s value through the chain of production (market readiness)
The program intentionally activates initiatives to harmonize the quality of the Kenyan sports persons to that of marketplace standard both regionally and internationally.
Many athletes struggle to transition their talent into long term sustainable, commercially viable careers. The sports industry is competitive, rapidly evolving, and unforgiving to those unprepared for the business side of success.
MSA Factory is here to bridge that gap.
We equip athletes — both aspiring and professional — with essential business, financial, legal, nutrition, and performance knowledge. Our NITA-certified training is accessible, holistic, and tailored to the African Sportsperson’s reality.
We focus on 3 core transformation areas:
Empower – Deliver cutting-edge workshops in:
Equip – Provide athletes with:
Elevate – Prepare sportspeople for global opportunities with a competitive mindset and commercial readiness.
We have three program levels.
MSA Factory is built on the framework: Mind & Body. Brand = Enterprise..
After successfully completing the program, athletes graduate with:
We track real-world progress through post-training success metrics and ongoing mentorship.
MSA Factory operates with full compliance to child safety and data protection laws in Kenya and internationally.
View our Safeguarding policiesSet yourself on the path to success by enrolling to the MSA Factory Program. Talk to us today and let’s begin your career transformation journey.
