We Extend Your Success Beyond the Track

We are Momentum Sports Africa.

Our goal is to transform athletes and sports people into world class brands.

We work with talented athletes to transform their on-field success into a lifetime of value through training programs, strategic partnerships, brand management, and data-driven performance and coaching assistance.

Using our strong marketing, branding, and data background, we also bring value to our partner brands, linking companies to the best athletes who’s audience and success aligns with their brand goals.

Our value proposition, is a win-win. So, come work with us.

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MSA On The Go

Hot events and what we're up to. Come join us!

Force1 Basketball TID Camp

The FORCE 1 Basketball Talent Identification (T.I.D.) Camp, delivered by MSA, is a high-level basketball evaluation and development camp designed to identify, assess, and prepare elite young athletes for progression into an international event, the AfriqueU Invitational Showcase.

MSA x KEFWA: Building Market-Ready Footballers

Momentum Sports Africa and the Kenya Footballers Welfare Association have formed a strategic partnership to strengthen player welfare and elevate the professional readiness of Kenyan footballers. Together, we are rolling out structured programs that go beyond the pitch — equipping players with essential skills in professionalism, personal branding, financial and legal literacy, career transition planning and mental resilience.

Our Programs

We strongly believe that African sportspersons are powerful business units. To unlock this potential, we provide three crucial programs that not only transform current athletes into powerful business brands, but also make them ready to work with powerful sponsors and partners for a lifetime of success.

Little Giants Junior Sports Program

The Little Giants Junior Sports Program nurtures young talent across Kenya and Africa through structured coaching, competitions, and performance tracking.

Built on strong child protection and four pillars—talent discovery, expert training, competitive access, and data-driven growth—it empowers youth with holistic development and a clear path to global success.

About Little Giants

MSA Factory Program

The MSA Factory Program empowers African athletes to build sustainable careers beyond the field by teaching business, branding, and performance skills. Addressing challenges in turning talent into long-term success, it offers training in legal and financial literacy, nutrition, ethics, brand-building, and psychology—guiding athletes from basic to elite levels.

Graduates earn NITA certification, join a vibrant alumni network, and are equipped for global career readiness in a safe, ethical environment.

Enroll in MSA Factory Program

Holistic Sports Science for Africa — Powered by ProPulse

Momentum Sports Africa’s ProPulse program bridges the performance gap in African sport by combining cutting-edge technology, analytics, and health intelligence.

Through real-time tracking, injury prevention, and wellness support, ProPulse equips schools, clubs, and athletes with elite tools to compete globally, extend careers, and turn raw talent into world-class, data-driven performance—on and off the field.

Book a Demo

Success Stories

Our work is well done and proven. Here are some case studies from some of the athletes, coaches, and sponsors who’ve used either of our programmes.

Fidens Tony

Fidens Tony is a multi-talented Kenyan rugby player, journalist, actor, and video editor.

Mudanyi Edwin Inana

Mudanyi Edwin Inana is a Kenyan pro golfer and PGK member, best known for winning the 2017 KAGC Championship.

Read our Success Stories

Our Partners/Brands

We pair our athletes with renowned brands such as:

Talk to Us

Would you love to learn more about what we do, join one of our programs or be one of our esteemed sponsors or partners? Please get in touch with us and we’ll schedule a call or a meeting.

Contact Us