Passion drives success. And that’s what unites us as partners working towards one common goal - athlete and brand success.
Our impact on the industry is pegged on our programs and services that we extend to you as an athlete and the brand sponsors pushing you on.
Here’s how our plan and structure comes together.
Programs lie at the core of MSA’s work. We nurture, train, and uplift talent at all stages to ensure the athlete is an all-rounded sports person that can do more than just perform on track. These include offering trainings and workshops covering topics such as legal, finance, contracts, sports nutrition, social intelligence, and antidoping.
Our goal is to make athlete success transitive.
Have a look at some of the impact our programs have had.
Little Giants
Golf Training at our Little Giant Schools
In a sport historically viewed as exclusive, Little Giants is rewriting the script. By introducing golf to young learners in Kitengela, Limuru, Millenium Global, Kileleshwa Academy among others, we’re not only teaching swing mechanics and putting techniques — we’re instilling discipline, focus, and self-belief. With guidance from certified US Kids coaches, children are building confidence on and off the green.
Nutrition Training at Syokimau Football Academy
Elite performance begins with informed choices. That’s why we brought essential sports nutrition training to young footballers in Syokimau. Through interactive sessions, they learned how to fuel their bodies for peak performance, recovery, and long-term health — laying the foundation for habits that last a lifetime.
MSA Factory
Emotional Intelligence Training with Kingdom Marines
In a powerful session with Kingdom Bank’s football team — the Kingdom Marines, we explored the critical role of emotional intelligence in performance and leadership.
"Mastering your emotions is the key to mastering your game."
Whether it’s bouncing back from defeat or staying composed under pressure, emotional control sets elite athletes apart. Through this training, players learned how to manage stress, improve communication, and maintain focus in high-stakes moments — a mindset shift that can change the game entirely.
Following the training, the Kingdom Bank football team went on to win their first game ever.
Legal & Financial Literacy with Kenya Pro Golfers
Meanwhile, we partnered with Kenya Pro Golfers for a tailored legal and financial literacy workshop.
From budgeting and saving to investment basics and athlete-specific financial planning, this session gave players the tools to take control of their future — turning short-term wins into long-term wealth.
At Momentum Sports Africa, we’re proud to manage standout talents shaping the future of sport in Kenya and across Africa—rising stars known for their explosive impact and seasoned professionals whose journeys reflect excellence, resilience, and leadership.
Together, they embody our mission: elevating African athletes, inspiring communities, and building strong brand partnerships rooted in performance, purpose, and pride.
These talents sit at the core of our sports marketing endeavors
A successful athlete needs to keep their brand running on and off the field. This is what events are for.
We help our athletes and their sponsors and partners host various events aimed at promoting their brand and impact on and off the field. We curate these events to help increase exposure and attract more networking opportunities.
Our event management expertise covers the following areas:
Have a look at some events we've run successfully.
4th Eldoret City Marathon
Managing the 4th Eldoret City Marathon — A Victory for Sport and Sustainability
Momentum Sports Africa proudly served as the event managers for the 4th edition of the Eldoret City Marathon—one of Kenya’s premier long-distance running events. Held in the high-altitude heartland of Eldoret, the marathon brought together top-tier athletes, thousands of spectators, and a shared vision for climate responsibility.
More than just a race, the Eldoret City Marathon stands out for its strong commitment to climate action. Under the theme of "Running for Climate Action," the event integrated tree planting initiatives aimed at environmental restoration, an aspect that aligned perfectly with our values at Momentum Sports Africa.
Have we been successful with our programs, packages, and efforts? Yes we have. Here are real people to tell their MSA story.
Fidens Tony
Fidens Tony is a Kenyan rugby winger for Nondies RFC and the national 7s team, Shujaa.
He is an actor, journalist, and video editor, he has earned recognition for his rugby talent, including Nondies RFC’s Young Player of the Season award.
Mudanyi Edwin Inana
Mudanyi Inana is a Kenyan pro golfer, 2017 KAGC Champion, PGK member, and lifelong athlete representing NCBA Bank Kenya.
A Vet Lab golfer, he is among Kenya’s youngest and most promising talents in the sport.
Neddy Atieno
Neddy Atieno, a renowned Kenyan footballer and former captain of Harambee Starlets and Ulinzi Starlets, led her teams in AWCON qualifiers, CECAFA tournaments, and multiple league titles.
She remains a key figure in Kenyan women’s football as a mentor and former national team leader.
Nygel Amaitsa
Nygel Amaitsa is a dynamic Kenyan rugby sevens player known for his speed, versatility, and tactical skill.
A standout for Strathmore Leos in the Kenya Cup, he has represented Shujaa in the World Rugby Sevens Series and Africa Sevens, emerging as a rising force in African rugby.
Eugene Adera
Eugene Adera, Kenya’s standout point guard and former KBF MVP, is known for his speed, playmaking, and defense.
A leader for the Kenya Morans and Nairobi City Thunder, he has competed in the BAL and mentors young talent, driving the growth of Kenyan basketball.
Would you love to learn more about what we do, join one of our programs or be one of our esteemed sponsors or partners? Please get in touch with us and we’ll schedule a call or meeting.
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