MSA Factory Program

Empowering sport persons with business skills and strategies through the MSA Factory Program. We provide the sports persons training and workshops – these sessions equip the entrepreneurs with necessary skills and knowledge to navigate the competitive industry with global standards. We train on Business Intelligence and Brand building, Financial and Legal Literacy, Sports Nutrition, Competitive and Positive Psychology, Social Intelligence and Cultural Integration, Ethics, Integrity and Antidoping are covered to ensure entrepreneurs have a well-rounded understanding of running a successful sports career/business. The NITA certified training is accessible to spiring and professional sports people access the program at no cost.

Sports Science

MSA’s focus of data driven methodology and innovative approaches to sports management and entrepreneurship contributes positive progression to sports to Kenya sports people and their team. We employ sports science to track growth and provide advisory data to all stakeholders.

Our core deliverables include:

• Performance Analytics

• Recruitment and Scouting

• Sponsorship and Marketing Opportunities

• Fan Engagement and Revenue Generation

• Injury Prevention and Health Management

Sports Marketing

We create demand for the sports people in the marketplace by leveraging on their huge fan/audience following. We act as talent managers to oversee the product to brand transition, contract negotiation and adherence and successful delivery of the tasks assigned to the sports people.

Event Management

Hosting sporting events to increase exposure for the sports people and opportunities to network is one intervention we capitalize on. As Event Management experts we employ our knowledge as a support team to provide for:

• Event Readiness

• Event Strategy and Planning

• Project Design and Management

• Demonstrate understanding of the client’s deliverables