Eldoret City Marathon was founded in 2018 as a platform for young and undiscovered long-distance runners to launch their careers while also advocating environmental protection. The marathon serves as the platform for bringing unknown talents to national attention and introducing them to agents, managers, and the rest of the globe.
Momentum Sports Africa is the appointed official event organizer and delivered a great event!
The Eldoret City Marathon took place on April 10th at the Eldoret Central Business District. The 2022 event was its fourth edition where athletes battled it out for the total prize money of KES 18 Million.
Maintaining the marathon’s core purpose in the past 3 Editions, this year’s focus was still on climate action which has seen the marathon designated as the “Green Marathon”. Led by the Marathon officials, Kenya Forest Service and other sponsors, Momentum Sports Africa organized the tree planting session which took place on 9th April at the Eldoret Arboretum. The guest of honor for the tree Planting was Hon. Consulate of the Republic of Kenya in the Hellenic Republic, Vicky Nikolitsa Pantazopoulou.
Momentum Sports Africa undertook several roles, responsibilities and actions prior to and during the event, such as overseeing;
Publicity and Public Relations – in collaboration with the Eldoret City Marathon publicity subcommittee, performed an oversight role by monitoring the media plan execution to ensure that deliverables agreed upon with Standard Group, the official media partner were actualised.
Accreditation and Access Control – collaborated with the Local Organizing Committee to design, produce, and deliver approved branded accreditation materials for the marathon’s access control, ensuring that those charged with delivering the event had the necessary access privileges to carry out their mandate.
Sponsorship Management – Co fundraised with the resource Mobilization Committee to build on the event kitty. Ensured that the sponsors were well appraised on application of their value benefits such as media placements and monitoring of the same. Ensured that the responsibilities and benefits of the sponsors were carried out.
Event Management and Logistics – worked hand in hand with the suppliers to ensure that the athletes and event officials wellbeing were well taken care of. Worked with the technical team in ensuring the competition component was properly facilitated – timing clocks were in place, timing system team came into the event in good time, all athletes were kitted with their competition bibs, adequate supply at hydration points, sanitation and waste management along the running course
Athlete Management – managed the marshals receiving elite runners at the athlete holding area where they rested and were in recovery mode awaiting the award ceremony. The Family Fun Race runners were received at the finish line and guided to the village where the recovered and watched he finish line
Vendor Management – The Eldoret City Marathon sought to create the best experience possible for vendors, sponsors and all attendees, therefore managed the provided commercial space during the event, allowing a mini trade show with different vendors to promote their goods and services.
Protocol and VIP Management – responsible for management of protocol and VIP guests in collaboration with the LOC protocol subcommittee. The event had two Diplomats and full diplomatic protocol was observed
Award Ceremony – Managed the Eldoret City prize giving ceremonies, by setting up the prize giving area, setting up branding around the prize giving area, program development for the award ceremony area, arranging the sitting plan and ensuring all protocols were observed.
Athlete Management, athletes were received at the athlete holding area where they rested and were in recovery mode awaiting the award ceremony.